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By Charlie Cook

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By Charlie Cook

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For example, I connected with Michael Angier at an Internet conference a while back. Michael had a similar list of editors and publishers to the one I had been building. Both of our lists were around 500. We simply combined our lists and deleted duplicates, and with a few minutes of effort, we both nearly doubled the number of publications to which we could send our articles. © Copyright 2008 Charlie Cook • InMind Communications, LLC. All rights reserved. Reproduction, in whole or in part, without written perission is prohibited and a violation of International copyright law.

Or if you’re an accountant, you could partner with a tax lawyer to help your clients get the full range of services they need. Let’s say you own a web site that sells shoes. You could offer a $25 discount coupon for a site that sells socks with each sale over $75. Your partner with the sock site would do the same for your site. Thus, you’ve doubled your marketing reach with minimal effort. You both generate more sales and make more money without actually spending a penny. Each time you partner with a business that has a broad customer base, you’ll dramatically increase your reach (and your sales and profits).

Then, I discovered a way to multiply my profits. A few years ago, I signed on a handful of super-affiliates partners who promote my products to the mega-lists they’ve compiled of interested subscribers. As a result, my sales increase by over 100% in three months, with no additional advertising costs. Yes, it was more work to develop a relationship with these big sales partners than it is sign up one individual client. But the return brought in 50 to 100 times as many sales. The concept is simple: Instead of struggling to build your list bit by bit, get someone else who already has a huge list of people in your target market to promote your products.

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